As the holiday season heats up, TikTok Shop is spreading festive joy with its much-awaited 12.12 Paskong Panalo Sale, a nationwide shopping extravaganza delivering exciting deals and holiday thrills. Launching in Cebu, the sale extends across Visayas and Mindanao, showcasing TikTok Shop’s dedication to empowering local sellers, particularly micro, small, and medium enterprises (MSMEs) in key cities like Davao and Cagayan de Oro (CDO).
TikTok Shop’s Expanding Reach in Visayas and Mindanao
The 12.12 Paskong Panalo Sale goes beyond being a shopping event—it underscores TikTok Shop's mission to bolster business growth and connect sellers with new customers during the busiest shopping season of the year. By leveraging its immense platform reach, creative content, and innovative tools, TikTok Shop actively promotes engagement and fosters the growth of MSMEs.
“We’re thrilled to bring the 12.12 Paskong Panalo Sale to a nationwide audience, spotlighting the entrepreneurial spirit and creativity thriving in cities like Cebu, Davao, CDO, and beyond,” said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. “This event reflects our commitment to enabling local businesses to expand beyond their immediate markets and thrive.”
Empowering MSMEs with Social Commerce and Financial Solutions
TikTok Shop has become an indispensable partner for MSMEs, offering a comprehensive platform to help them succeed in the competitive digital landscape. Across Visayas and Mindanao, TikTok Shop has empowered businesses in cities such as Cebu, Davao, and CDO to embrace digital transformation and expand their reach.
A cornerstone of these efforts is the GCities Program, a partnership between GCash and TikTok Shop. This initiative supports MSMEs in 20 key cities across the Philippines, including Bacolod, Cebu, Lapu-Lapu, Mandaue, and Tagbilaran in Visayas, as well as Cagayan de Oro, General Santos, and Kidapawan in Mindanao.
By combining GCash's seamless digital payment solutions with TikTok Shop’s wide-reaching social commerce tools, the program equips MSMEs with training, resources, and live-selling opportunities to succeed in the digital economy. Workshops and e-commerce events further enhance their ability to engage customers, process transactions smoothly, and drive sales.
Building Trust Through #TikTokShopSmart
TikTok Shop’s #TikTokShopSmart initiative reinforces trust and confidence for both sellers and shoppers. This program ensures a secure and seamless shopping experience by providing transparent processes and innovative tools, enabling businesses to establish long-term customer relationships.
“Programs like #TikTokShopSmart and GCities build an ecosystem where MSMEs can thrive,” added Aligaen. “With TikTok Shop’s platform and GCash’s financial tools, we empower businesses to ride the wave of digital commerce, reaching new heights through events like the 12.12 Paskong Panalo Sale.”
Holiday Excitement with TikTok Shop
The 12.12 Paskong Panalo Sale, running from December 6 to 12, 2024, promises to boost visibility and sales for local businesses while delivering a delightful shopping experience. Holiday shoppers can look forward to:
- TikTok Shop Exclusives
- Bagsak Presyo LIVE vouchers worth up to ₱1,212
- Up to 100% Free Shipping nationwide and free returns
- Brand Fiesta Deals
As TikTok Shop continues to champion MSMEs and revolutionize social commerce, this holiday season marks another milestone in its mission to bring joy to shoppers and help local businesses flourish.
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