MANILA, Philippines – McDonald’s Philippines is celebrating the first anniversary of MyMcDonald’s Rewards, the country's first digital loyalty program in the quick service restaurant (QSR) industry, with exciting new ways for members to enjoy more value, earn more points, and unlock exclusive rewards.
Built around the campaign message "May Point 'Yan!", the loyalty program transforms everyday McDonald’s purchases into rewarding experiences. Members earn points with every eligible transaction through the McDonald’s App, which they can redeem for free menu favorites, exclusive merchandise, and special member-only experiences. Since its launch in 2025, MyMcDonald’s Rewards has reinforced McDonald’s Philippines’ position as a leader in digital innovation by offering a loyalty experience unlike any other in the local QSR industry.
"Value goes beyond offering great deals. It's also about appreciating every customer who chooses McDonald's," said Katrina Lee-Chua, Assistant Vice President for Strategy & Insights and Digital at McDonald's Philippines. "That mindset inspired MyMcDonald's Rewards from day one. We wanted to create a program that makes every McDonald's visit more meaningful, where each order and every point earned reflects our gratitude for our customers' loyalty. As we celebrate our first year, we're expanding that promise by introducing even more rewarding experiences for our McDo fans."
One of the highlights of the anniversary celebration is the launch of the limited-edition McDo Denim Jacket, a commemorative reward designed exclusively for loyal MyMcDonald’s Rewards members. Starting August 17, members can redeem the jacket for 1,200 points at 30 participating McDonald’s stores nationwide, while supplies last.
To make earning rewards even more exciting, McDonald’s Philippines is introducing special anniversary MyMcDonald’s Rewards Missions within the McDonald’s App. Members who complete these Missions can collect bonus points faster, bringing them closer to redeeming the anniversary jacket or other rewards available in the program.
The celebration also includes an expanded rewards lineup, giving members more ways to enjoy their favorite McDonald’s meals, as well as a new micro-drama series featuring relatable Filipino stories inspired by everyday MyMcDonald’s Rewards moments.
"This milestone is not only a celebration of our first year but also a reflection of our commitment to continue improving the MyMcDonald's Rewards experience," Lee-Chua shared. "We remain focused on creating more meaningful ways to reward our customers, making every McDonald's visit more valuable, and setting a higher standard for digital loyalty programs in the QSR industry."
She added, "We're just getting started. From the beginning, we've believed that MyMcDonald's Rewards is about more than earning points. It's about making every McDo moment even more rewarding, and that's exactly what this anniversary celebration represents."
Joining MyMcDonald’s Rewards is easy. Customers simply need to download the McDonald’s App, create an account, and scan their MyMcDonald’s Rewards QR code with every eligible purchase to start earning points. With every meal and every visit, McDonald’s continues to prove that "May Point 'Yan!"
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