Wednesday, April 17, 2024

The Wolf Returns: Big Bad Wolf Strikes Cebu City with Crazy Wolf Sale!


Big Bad Wolf, the world's biggest book sale, is back to take Cebu by storm once again! This highly anticipated comeback is scheduled to take place at SM Seaside City Cebu on April 26 to May 5, 2024, from 10:00 AM to 9:00 PM, and 


Bringing along its collection of books, book enthusiasts in the Visayas region can once again have access to the wide array of literary offerings spanning various genres, authors, and topics.


While Big Bad Wolf has stepped foot in Cebu countless times, this time around is expected to, indeed, be one for the books! BBW unveils its latest exclusive deals, starting off with the Buy 5 Free 1 promotion. For every 5 books customers snatch up, BBW is tossing in an extra one for free. But that’s not all! On top of the free book, every set of 5 books purchased gives attendees a chance to win vouchers. When customers grab 10 titles, BBW doubles the delight by offering 2 free books and doubles their chances of winning up to P10,000 worth of vouchers!


Furthermore, the return of the Book Sale in Cebu marks the return of old partnerships, as well as the welcoming of new names. The Red Readerhood Program returns to make a splash at the event. Metrobank is also making a comeback as a bank partner, kicking off their return at the Cebu event. Metrobank cardholders can enjoy a 0% installment promo for three (3) months with a minimum purchase of P3,000. 


Swedish home furnishing brand IKEA will also be present at the BBW event where they will be setting up two lounge areas showcasing their affordable and quality home solutions for book lovers.


But the excitement doesn't end with discounted books and rare promotions. BBW has curated a series of engaging activities and raffles for attendees to enjoy. From captivating cosplay appearances to thrilling raffle draws, there will be something for everyone to participate in and enjoy throughout the event.


As BBW returns to the Queen City of the South, it invites everyone – from book enthusiasts to those just discovering the joy of reading – to join in the celebration of literature, discounts, and community engagement. Admission is free, so mark your calendars and prepare for an unforgettable literary time at SM Seaside City Cebu!


For more information regarding Big Bad Wolf Books’ grand return to the Philippines, please visit:







About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of book lovers by making books more affordable and accessible to everyone.


One of the company’s best highlights is its Book Sales, which is popular among book lovers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.


Currently, Big Bad Wolf’s Book Sales have toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates.