(L-R): Joseph Lopez, Sector Head for Independent Branches; Xenas Kintanar, Sector Head for Visayas–Mindanao; Montini De Guzman, Vice President for Agency Strategy & Operations; Agnes Bautista, Vice President & Head of Agency Recruitment; Jennifer Santos, Vice President for Agency Growth and National Sales Director; Henry Gocuan, District Manager, Blue Pearl District; Kristine Lusanco–De Monteverde, Senior Vice President & Chief Operations Officer; and Atty. Calvin KohchetChua, Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer.
Cebu City, 19 February 2026 – Pru Life UK officially unveiled PRUHouse Cebu with a lively Chinese New Year celebration, highlighting its long-term dedication to its expanding agency force and customer base throughout the Visayas.
Embracing the festive themes of renewal and prosperity, the inauguration featured the traditional dotting of the lion’s eyes and a vibrant dragon dance. These symbolic rituals set an auspicious tone for PRUHouse Cebu, representing aspirations for growth, abundance, and sustained success in the region.
“The opening of PRUHouse Cebu reflects our commitment to empowering our Visayas agency force by providing a space that fosters learning, collaboration, and meaningful connections,” said Jennifer May Santos, Vice President and National Sales Director of Pru Life UK. “By strengthening our presence in Cebu, we are enabling our agents to engage more effectively, continuously enhance their capabilities, and deliver quality financial guidance to our customers.”
A Hub for Learning and Collaboration
Situated in Cebu City’s central business district, PRUHouse Cebu spans 12,130 square feet and features a design inspired by Cebuano icons and landmarks. It serves around 1,000 members of Pru Life UK’s agency workforce, improving accessibility for both agents and clients in the region. The space is envisioned as a shared hub where financial advisors can meet, exchange ideas, and collaborate on initiatives aligned with the company’s mission of helping Filipinos get the most out of life.
More than just an office, PRUHouse Cebu is designed as a center for capability development. It includes dedicated areas for training sessions, team discussions, and leadership programs. By cultivating an environment that promotes collaboration and continuous growth, Pru Life UK aims to further enhance the professionalism and readiness of its Visayas-based agency force.
With the launch of PRUHouse Cebu, Pru Life UK continues to expand its nationwide footprint, demonstrating its strong confidence in the Visayas as a vital growth area. The company reaffirms its commitment to supporting its agents through accessible and thoughtfully designed spaces—ensuring customers can continue to Count on PRU for their financial protection and long-term security for generations to come.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines, committed to safeguarding Filipinos’ financial future and well-being— for every life, for every future.
Founded in 1996, Pru Life UK operates more than 200 branches and general agency offices nationwide and has the country’s largest life insurance agency force, with nearly 38,000 licensed agents.
The company provides a comprehensive suite of customized solutions designed to meet evolving needs across various life stages, including life protection, health, accident and disability coverage, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members. As of FY 2025, it ranks first in New Business Annual Premium Equivalent*, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, which has more than 175 years of experience in helping families secure their futures across generations.
Pru Life UK is headquartered at
The PRU customer center processes inquiries and concerns in accordance with timelines prescribed by law. Visit www.prulifeuk.com.ph/en/contact-us/ for the complete list of branches and additional information.
Pru Life UK is authorized to provide financial products and services in the Philippines under the regulation of the Insurance Commission.
The Insurance Commission’s head office is located at
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