SOUND OF THE SOUTH: JBL BRINGS THE BEAT TO CEBU



Cebu is turning up the volume as JBL introduces its latest lineup of party speakers and portable audio gear. Known for its powerful sound and cutting-edge design, JBL is bringing its signature energy to the heart of the Visayas. From sandy beaches to city corners, Cebu’s about to experience a new wave of music and tech.

JBL’s new releases promise to turn any setting into a full-on party. The launch event, The JBL Experience, brings live performances, including a set from Innah Bee, to celebrate this sound-filled transformation.

Whether you're lounging at the beach or hosting a hangout with friends, JBL’s new collection has something for every vibe. Here’s a closer look at what’s dropping:




JBL PartyBox 520

The PartyBox 520 is JBL’s most powerful battery-powered speaker to date. Made for big events, it features a splash-resistant build (IPX4), a sturdy telescopic handle, and wide wheels for easy transport. It delivers up to 15 hours of playtime, with the option to swap batteries and fast-charge when needed. AI Sound Boost enhances the audio by optimizing output in real time, while Auracast™ lets you link it with other compatible JBL speakers for a fully immersive sound system.




JBL PartyBox Encore 2 and Encore Essential 2

These two compact models pack a serious punch in both sound and portability. The Encore 2 is ideal for interactive parties, coming with wireless microphones for karaoke-ready fun. The Encore Essential 2 features a colorful light show that syncs with your music. Both models include Bluetooth 5.4 with LE Audio, improved battery life of up to 15 hours, and a 10-minute quick charge for 80 extra minutes of playback.





JBL Flip 7


Designed for those on the move, the Flip 7 has been reworked with a detachable finger loop and carabiner hook for easy carry. It combines crisp highs and deep bass thanks to AI Sound Boost and an upgraded dome tweeter. The IP68 waterproof and dustproof rating means it’s built to handle outdoor adventures. It also offers up to 16 hours of playtime, Bluetooth 5.4, and Auracast™ pairing for linking multiple speakers together.




JBL Charge 6

With a detachable strap for convenience and powerful upgrades inside, the Charge 6 delivers robust audio performance. It now includes AI Sound Boost and a larger woofer for deeper bass. Auracast™ allows for seamless multi-speaker syncing. Thanks to Playtime Boost, the Charge 6 delivers up to 28 hours of battery life, making it a reliable choice for long sessions. True to its name, it also doubles as a power bank.



JBL Horizon 3

More than just a bedside speaker, the Horizon 3 is built to help improve your sleep and wake routines. It features JBL’s stereo sound system with full-range transducers and dual passive radiators for deep, room-filling audio. You can connect it with other JBL or Harman Auracast-enabled devices via Bluetooth 5.3. It also includes ambient lighting, nature sounds for relaxation, and a sunrise alarm to gently wake you up. You can customize settings using the JBL One App, making it a smart addition to your daily routine. FM radio, dual alarms, and a large control knob add both personality and practicality.

Availability and Pricing

  • Charge 6: P10,999, available now in Black, Blue, Funky Black, Pink, Purple, Red, Sand, Squad, and White

  • Flip 7: P7,999, available now in the same wide range of colors

  • PartyBox Encore 2: P24,999, available now

  • PartyBox Encore Essential 2: P18,999

  • PartyBox 520: P42,999

  • Horizon 3: P7,699, arriving in stores by June 2025