Empowering MSMEs: A Look Back at BPI’s Financial Wellness Session in Cebu


On August 6, 2024, the Bai Hotel in Mandaue City was a hive of activity and enthusiasm as local entrepreneurs assembled for a highly anticipated event—the Financial Wellness Session for Micro, Small, and Medium Enterprises (MSMEs). This impactful event, organized by BPI in collaboration with the Mandaue City Business Permit & Licensing Office, represented a significant milestone in enhancing financial literacy and bolstering the growth of MSMEs in Cebu. The session, running from 8:30 AM to 12:00 NN, was meticulously designed to provide business owners with invaluable insights and practical guidance tailored to their unique needs.

BPI's officers (L-R Miss Nina, Miss Joey, Miss Cathy and Miss Elena) with Cebu Media


The day kicked off with the registration process, where attendees signed in and prepared for a day of learning and networking. The formal proceedings began at 9:00 AM with a heartfelt prayer followed by the national anthem, setting a tone of reflection and patriotism. Shortly after, the event transitioned to the welcome remarks, which extended a warm greeting to all participants and set an optimistic tone for the day’s activities.

Coach Lyqa Maravilla

The introduction of speakers came next, presenting a lineup of experts in financial management and business growth. Their presence signaled the beginning of a comprehensive program aimed at equipping MSME owners with essential knowledge. At 9:30 AM, the core of the event commenced with an in-depth Financial Wellness Session. This segment focused on crucial topics such as effective financial management, strategic planning, and sustainable business practices. The insights shared during this session were particularly valuable for MSMEs, providing them with the tools needed to navigate the complexities of financial management and drive their businesses towards long-term success.


Following the main presentation, the attendees had the opportunity to participate in a dynamic Q&A session at 10:30 AM. This interactive portion allowed participants to seek clarification, pose questions, and engage directly with the experts, thereby deepening their understanding of the topics discussed. After a brief health break at 10:45 AM, the session resumed with a detailed discussion on the components and requirements for loan availment. This segment was especially pertinent for MSMEs looking to secure funding for their ventures, providing them with essential information on how to access and effectively utilize financial resources.

Miss Myla Asuque from BPI Banko

Another Q&A session at 11:30 AM offered further opportunities for participants to engage with the speakers and address any remaining queries or concerns. As the event neared its conclusion, closing remarks were delivered at 11:45 AM, summarizing the key takeaways and reinforcing the commitment to financial wellness. The awarding of certificates at 11:50 AM marked the end of the formal proceedings, celebrating the participants’ commitment to improving their financial literacy.



In summary, the Financial Wellness Session for MSMEs, hosted by BPI in partnership with the Mandaue City Business Permit & Licensing Office, was more than just an educational event—it was a significant step towards empowering business owners in Cebu. By providing a platform for practical learning and fostering a supportive community, the session aimed to equip MSMEs with the knowledge and tools necessary to thrive in today’s competitive market. Entrepreneurs left the event with enhanced financial acumen, actionable insights, and a clearer path forward for their businesses. The gathering at Bai Hotel on August 6, 2024, was truly a day of meaningful learning, networking, and growth, underscoring the commitment to driving success in Cebu’s vibrant business community.