“It makes complete sense that we pay the Queen City a visit. Cebu is a powerful market for world-class entertainment just as it is a hotbed of creative talent,” says Cheng Kabigting, KROMA Entertainment’s Sales and Marketing Head.
Kroma Entertainment with Cebu Content Creators & Bloggers/Vloggers
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| With Homebuddy Mayora Frances |
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| Justinne, Anj Salvacion, Aika, Skye and Glyth |
HIGHLIGHTS:
● KROMA aims to grow audiences for its various tradigital brands in key cities
● Media and KOLs were presented KROMA’s diverse media and entertainment portfolio
● NYMA talent and Home Buddies founder Frances Cabatuando and Anji Salvacion of PIE’s ‘Sinong Manok Mo?’ graced the event and led a radio tour on the same day
KROMA offers tradigital (a blend of traditional and digital) entertainment across screens and formats through its ecosystem of brands that cater to specific clients and audiences.
- PIE is an interactive, gamified entertainment platform that is present on multiple touchpoints such as digital, TV, and on ground. Its shows include Tamang Hinala with Luis Manzano, Watchawin with Robi Domingo, Mukhang Perya with Eric Nicolas and Negi, Ur Da Boss with Melai Cantiveros, and Sinong Manok Mo with Jolina Magdangal and Bayani Agbayani.
- NYMA is a talent agency that represents trailblazing talents here and abroad including actress and content creators Kristel Fulgar, Frances Cabatuando, Abi Marquez, Jukay Jurao, Buji Babiera, Raco Ruiz, Asia’s Romantic Balladeer Christian Bautista (co-managed with Stages), and international stars, singer-songwriter Jamie Miller and KPop superstar Eric Nam (both co-managed with EN Management).
- ANIMA produces award-winning films, series, and podcasts, including Third World Romance, Rookie, and the upcoming Enrique Gil comedy I Am Not Big Bird. ANIMA’s Head of Studios and Managing Director Bianca Balbuena is a Cebuana film producer.
- KROMA PubCo publishes digital youth platforms such as Wonder, Freebie MNL, and Complex Philippines.
- LIVE MNL produces world-class and state-of-the-art events such as Head in the Clouds and the Philippine leg of the NIKI World Tour 2023.
- Paradise Rising amplifies the musical work of Filipino artists and artists of Filipino descent around the world.
- KROMA Music cultivates the careers of upstarts such as Davaoeño singer-songwriter joem
- Secret Menu is a B2B creative agency that produces award-winning content for brands such as IKEA and Ayala Land.
NYMA talent, content creator, and founder of massive online community Home Buddies Frances Cabatuando flew in for the event. Cabatuando talked about the growth of her online communities—Home Buddies and travel-themed Hangout Buddies—as well as projects in the pipeline.
Host, actress, singer, and PIE jock Anji Salvacion of PIE’s weekend show Sinong Manok Mo? enthralled the crowd with a quick song and shared more about her experiences in PIE. The Kroma team also led an in-person version of new interactive game show Watchawin giving Cebu media and content creators a taste of PIE’s Pindot PIEnalo proposition.
After the lunch event, Cabatuando and Salvacion spent the rest of the afternoon doing the rounds at the city’s leading radio stations, including Magic 92.3, y101 FM, and Monster Radio BT 105.9, to talk more about their platforms and invite listeners to catch their respective projects at NYMA and PIE.
Cebu City is KROMA’s second stop in a string of visits in the VisMin region. They visited Davao City in time for Kadayawan in August and are set to host more meet and greets in other cities in the region. Kabigting adds, “There is so much potential in developing new audiences for KROMA and its brands around the country. We are confident we’re on the right track by scoping the market and showcasing our tradigital brands in person.”
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